Mural Arts begins building partners and sponsors for the Citywide project

Leadership Philadelphia, an early partner, planned to mark its 50th anniversary in 2009 by working with local public media station WHYY on a radio series called “This I Believe.” Building on this connection, organizers named the Citywide Mural Project “This We Believe.”

At first, organizers called the Citywide project “City of Believers.” Planning documents show that they changed the name to “This We Believe” in order to be “more inclusive” and “forward thinking.”